• 5 Reasons to Join a Main Street Organization

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    As a small non-profit, the Heart of Danville depends on support from the community. Whether it is supporting an event through drink purchases, sponsorships, or memberships; the lifeblood of the organization is the community we serve. Independent We Stand recently shared this post about the 5 reasons to join a Main Street Program. The post has been adapted to better represent the Heart of Danville. 

    Main Street organizations support small businesses with everything from promotional resources to networking opportunities. They are also instrumental in developing community pride. If you haven’t joined your local Main Street organization, you could be missing out on helping your community succeed. 

    Here are five reasons why joining such an organization is so important.

    1. Strength in numbers

    Local Main Street organizations help connect the community. Through those connections, you can brainstorm new ideas, cover more ground with campaigns and get more people talking about your business or the community. Whether you want to solve a problem within your store or introduce a new initiative to the entire community, the local Main Street organization will give you strength in numbers. It’s a way to make your ideas or business feel just a little bigger.

    2. Proven results

    Across the U.S., Main Street organizations have reinvested more than $70 billion since 1980, according to the National Main Street Center. They’ve also generated more than half a million jobs, rehabilitated more than 268,000 downtown buildings and added more than 132,000 businesses to the economy. In fact, for every dollar a community spends on its Main Street program, the National Main Street Center estimates $32.56 in new local investment occurs. 

    On a local level, the Heart of Danville has recorded more than $380 million since 1990 and generated more than 1,800 new jobs. Simply put, the Main Street model works.

    The success of Main Street organizations is more than numbers. Behind each organization are the communities that support small businesses and the importance of local. Main Street organizations make sure downtown areas are filled with growing businesses, well-lit streets, and seasonal events.

    3. Valuable resources for small businesses

    The long-term results of Main Street organizations speak for themselves, but membership also provides a return on investment in the short term. Main Street organizations typically offer their members promotional opportunities, such as a free listing in the organization’s small business directory, social media shout-outs, and e-newsletter features. The organization may also have branded collateral that members can use to identify themselves in the community. A “buy local” business card or Main Street window cling can help create name recognition for your business by aligning it with a local movement.

    4. Community leadership

    Is there a change you’d like to make to your community? A policy you’d like to see implemented? A tax you’d like to see lowered? If you have a vision for the community, your local Main Street organization can help you advocate for it. The members of Main Street organizations aren’t just small business owners – they’re also community leaders.

    5. Local pride

    Main Street organizations reflect the investment small business owners and other stakeholders make in the community. They demonstrate the pride and enthusiasm local leaders have toward the neighborhood, village or city. Perhaps most importantly, they also work to spread that local pride throughout the entire community.

    From holiday parades to weekly farmers markets, Main Street organizations make your community a fun place to live. They get residents excited about the downtown district and all it has to offer, make improvements to the ambiance, host events that draw people to the heart of the community and create traditions to attract visitors from other parts of the state or country. In these ways, Main Street groups make your community something to be proud of. 

    Join the Heart of Danville today to continue the traditions of a strong downtown. 

    To read the original post, visit Independent We Stand

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